Jack Elkins

Jack Elkins is Cofounder of the Orlando Magic Innovation Lab where he leads the NBA team’s innovation initiatives and created one of the first Innovation Labs in pro-sports.

He also founded the Persportives Institute to teach others the capabilities and tools needed to innovate in sports.

Facilitating innovation is only one adventure; Jack and his wife Heather have a 1-year old son Nathanael - the definition of adventure.